Presskit
Viktoria and Parker Evans originally co-founded Murder Pop as a self-release record label in 2018. After their initial efforts releasing music videos, they started the animal focused channel RatCity, followed by true crime oriented channel ViktoriaEvans, now approaching 11,000 subscribers.
Murder Pop Magazine started as a companion to the ViktoriaEvans channel, and has grown to hundreds of subscribers and thousands of unique views a month. With Viktoria’s debut novel Bound to Kill soon to be released, Murder Pop has even more exciting things planned for 2024 and beyond.
Audience Metrics
Our target audience is college educated women and men interested in true crime, journalism, music, film, nature, and culture.
Our viewers are
over 80% are 22-64,
over 60% are 25-54
about 64% of are female
more likely to have a family/kids
more likely to earn over $65,000
more likely to have a college degree
64% are from the US,
9.1% are from the UK
5.9% are from Canada
3.9% are from Australia
~1% are from India, Germany, New Zealand, the Philippines, South Africa, the Netherlands, Sweden, Ireland, France, Mexico, and Malaysia
top cities viewers are from include Los Angeles, London, New York, Sydney and Melbourne.
We have
an impression Click Thru Rate over 10%
an Engagement Rate near 3%
an above average View Duration of 15:22
over 50,000 hours watched
over 600,000 views from 3,000,000 impressions
Over 11,000 subscribers across all channels
Contact Notabot [at] murderpop dot com for business inquiries.