Presskit

Viktoria and Parker Evans originally co-founded Murder Pop as a self-release record label in 2018.

After their initial efforts releasing music videos, they started the animal focused channel RatCity, followed by true crime oriented channel ViktoriaEvans, now approaching 11,000 subscribers.

Murder Pop Magazine, started as a companion to the ViktoriaEvans channel, has grown to hundreds of subscribers and over ten thousand unique views a month. With her debut novel Bound to Kill soon to be released, Murder Pop has even more exciting things planned for 2024 and beyond.

Audience Metrics

Our target audience is college educated women and men interested in true crime, journalism, music, film, nature, and culture.

  • Our viewers are

    • over 80% are 22-64,

    • over 60% are 25-54

    • about 64% of are female

    • more likely to have a family/kids

    • more likely to earn over $65,000

    • more likely to have a college degree

  • 64% are from the US,

  • 9.1% are from the UK

  • 5.9% are from Canada

  • 3.9% are from Australia

  • ~1% are from India, Germany, New Zealand, the Philippines, South Africa, the Netherlands, Sweden, Ireland, France, Mexico, and Malaysia

  • top cities viewers are from include Los Angeles, London, New York, Sydney and Melbourne.

  • We have

    • an impression Click Thru Rate over 10%

    • an Engagement Rate near 3%

    • an above average View Duration of 15:22

    • over 50,000 hours watched

    • over 600,000 views from 3,000,000 impressions

    • Over 11,000 subscribers across all channels

Contact Notabot [at] murderpop dot com for business inquiries.